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Insights: Revenue per Client

Updated this week

Purpose

To measure the average revenue generated per billed client. This helps firms understand the value of each client relationship and track revenue performance efficiency.


Visualization Type

KPI

Liveboard

Billing Dashboard

Tab

By Client

Function

Billing

Filters

Excludes

Archived invoices


Need-to-Know Glossary of Terms

  • Client Count Formula - Total count of clients that have been billed.
    count(Client Name)

  • Revenue Formula - The sum of all line item billed amount (excludes taxes).

  • Average Customer Lifetime Value Formula - Calculates the Revenue (sum of line item billed amount) and divides it by the Client Count (total count of clients that have been billed).
    Revenue/Client Count

  • Invoice is Archived - True if invoice is archived, false if it is not.


Report Structure Overview

  1. Invoice is Archived Filter - Filter showing that archived invoices are not included in the revenue totals.

  2. KPI Value - Average Customer Lifetime Value formula


Suggested Modifications: Want to see the number as a currency?

  1. Navigate to the Configure panel on the right hand side.

  2. Click on the data point Average Customer Lifetime Value.

  3. Scroll down to Category and select Currency.



Primary Use Case Scenario

Used by Partners to evaluate client profitability and compare against firms benchmarks.


Actionable Insights

Helps pinpoint whether revenue growth is due to increased client volume or higher per-client billing.

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